Originally posted on Telecomnewsroom
Regardless of the newest product, service or message a company wants to promote, getting that information in front of the right eyes is one of the most important steps within the life cycle of any piece of news or business announcement. In the case of the press release — a critical mainstay within the public relations arsenal of tools — ensuring that information is effectively communicated and distributed is vital for creating client success.
To achieve maximized exposure and interest within the right audiences, it’s not enough to just write a compelling press announcement about a newsworthy business move. Every press release must be combined with a carefully considered and executed distribution strategy.
To read the full article please click here.