Originally posted to Data Center Frontier by Rich Miller.

google-network-switchGoogle is wielding its expertise in network optimization in the cloud platform wars. The company is enhancing its Google Cloud Platform services with a cutting-edge algorithm to reduce network congestion, which should offer improved application and web site performance for customers.

Google developed the technology, known as BBR (short for “Bottleneck Bandwidth and Round-trip propagation time”), and says it has accelerated performance for its in-house properties. “Deploying BBR has resulted in higher throughput, lower latency, and better quality of experience across Google services, relative to the previous congestion control algorithm, CUBIC,” said Neal Cardwell, senior staff software engineer.

It’s the latest in a series of move by Google to boost the competitive position of Google Cloud Platform (GCP) in the high-stakes battle for cloud dominance. Earlier this week it unveiled Google Transfer Appliance, which can be used to physically transfer large volumes of data to the GCP cloud platform. Google’s chief rivals – Amazon Web Services, Microsoft and Oracle – continue to roll out new features as well.

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