The big topic that the data center industry is facing is energy efficiency. Data centers use immense amounts of power and energy to work 24/7 for its customers. It is important to go beyond the benefits of traditional environmental stewardship and committing to take a more holistic approach. That is where Bluebird Network has announced their commitment to reduce the company’s carbon footprint. The goal they are working to achieve is net-zero carbon emissions by the year 2040. In order to accomplish this, Bluebird Network determined the greenhouse gas (GHG) generated by its facilities and will be revamping its existing sustainability initiatives. 

As a communications infrastructure provider and colocation data center operator, Bluebird Network is assuming their responsibility and taking action to reduce their carbon footprint. Bluebird’s net-zero initiative sets the direction and services to support its employees, customers, partners, and communities across the Midwest. The company will continue its energy audits and commissioning on facilities to determine Energy Conservation Measures (ECMs) and will support improvement in energy efficiency measures that ultimately reduce GHG emissions. Some additional examples of sustainable solutions include: 

  • Created a Used Electronic Purchasing program
  • Created an Electronic Recycling, Reuse, Refurbish program
  • Purchased dynamic fuel model vehicles to replace older models
  • Established closed-loop water systems within data centers
  • Adoption of LED lighting technologies at data center facilities
  • Creation of hot air return plenums at data center facilities to improve cooling efficiencies

To learn more about Bluebird Network’s ESG roadmap and their commitment, visit