maincubes, operator of high-availability and secure data centers in Germany and the Netherlands, Circle B, a company providing value through services and solutions based on community-driven hardware and software, and ITRenew, the global leader in Circular Cloud and sustainable data center infrastructure, recently announced their strategic partnership. This partnership, which focuses on driving the prioritization of data center sustainability and enabling IT operations and infrastructures that are efficient, highly flexible and environmentally friendly, will deliver IT environments that leverage the same Open Compute Project (OCP) principles and advanced technologies used by the world’s leading hyperscalers. Open compute solutions deliver a host of benefits, including greater flexibility, enhanced operational efficiency, improved compute density, optimized power and cooling, streamlined maintenance and lower total costs of ownership. 

Together, these leading companies will deliver environmentally responsible, high-performance infrastructure and modern IT environments, including complete colocation solutions. These solutions will ensure customers can scale efficiently and achieve sustainability goals without compromising on their ability to meet the rigorous demands of an evolving, data-centric world. As a result of this collaboration, enterprises of all sizes will benefit from a clear path to achieving benefits and advantages similar to those that hyperscalers currently enjoy. The first major joint OCP project from this partnership — an Infrastructure-as-a-Service (IaaS) platform — will be published by the partners by the end of 2020. More detailed information will be available in the near future.

“Sustainability is not a trend, but an urgent necessity. The basic idea of sustainability should characterize every business decision: from the first ideas for the construction and the selection of the installed technology to the cooperation with partners and the development and introduction of new innovative ideas,” comments Menno Kortekaas, CTO of Circle B. “As industry leaders with a history of proven innovation, Circle B, ITRenew and maincubes together represent a source of extensive market insight, ecosystem expertise and familiarity with customer challenges and business imperatives. This makes us an ideal team to take on this mission.” 

Circle B, ITRenew and maincubes all bring a history of commitment to facilitating OCP adoption and innovation across the data center environment. In fact, Circle B (a solution provider to OCP) is an operator of the OCP Experience Center, which is located in the maincubes AMS01 data center in Amsterdam. This OCP Experience Center helps CIOs, CTOs, IT managers and data center managers garner a more comprehensive understanding of the impact of OCP designs on their facilities, allowing for testing of OCP-based solutions relevant to specific IT environments. At the same time, ITRenew, a Platinum OCP member, is a company that transforms technology from the world’s leading hyperscalers into rack-scale compute and storage systems that make the financial and sustainability advantages of open hardware accessible to all. 

“As concerns over the data center’s impact on global climate change become more acute, it becomes increasingly clear that the future of IT will center on sustainability and responsible digitization as a core pillar. The truth is that there is a better way to satisfy global data demands while minimizing the negative impacts that we currently see. Now, we’re building that sustainable future with the launch of this collaboration,” states Oliver Menzel, CEO of maincubes. “As a result, the market will benefit from greater availability and accessibility to open solutions, along with accelerated times to market with integrated, ready-to-deploy and optimized solutions, all with the sustainability both our customers and the planet deserve.” 

“Given the current global climate, it’s more important than ever that businesses adopt sustainable, circular models. Doing so confidently, without compromising quality or performance, and at the best economics requires a new approach,” notes Ali Fenn, President of ITRenew. “We’re not just talking about the issues of carbon reduction and responsibly meeting data center demand with this partnership, we‘re taking action and delivering real solutions. Together with Circle B and maincubes, we have the opportunity and the imperative to make advanced solutions broadly available.”