silver bullet

Ilissa Miller, CEO, iMiller Public Relations, says:

From major pieces of legislature to ad hoc environmental groups, it seems just about every industry is casting an eye towards the sustainability movement—figuring out a way to keep green top of mind.

This sentiment is perhaps no more true than in the data center space, as evidenced by the surge of water treatment technologies specifically designed to reduce the amount of water used to cool data centers and to eradicate the use of harmful toxic chemicals.  And with data centers standing to consume as much energy, water and toxic chemicals as a small city, enlisting the help of proper water treatment technology is the first step towards data centers embracing the green movement.

Two companies that are keeping sustainability at the forefront of their business models are Lerner Enterprises—one of the largest private real estate developers in the Washington, D.C. metropolitan area—and the Willard InterContinental, a D.C. landmark hotel.  The two teamed with Silver Bullet, a nontraditional water treatment company, to install the organization’s patented technology, a move that will save both millions of gallons of water and tens of thousands of kilowatt hours of electricity.  In so doing, both companies will be able to augment the sustainability of their properties.

Silver Bullet water treatment technology is pioneering the sustainability movement in data centers.  Specifically, if the technology was installed on 20,000 cooling towers—just one percent of the commercial cooling towers in the United States—water savings could top 10 billion gallons a year, and electricity consumption could be reduced by more than 1,200 megawatts of power.

Lerner and Willard InterContinental aren’t the only two companies to enlist the help of Silver Bullet.  Carr Properties also turned to the company’s water treatment technology and, as a result, saved more than 4.5 million gallons of water and 105,000 kilowatt hours of electricity.

To learn more about greening your data center, visit