Data Center POST had the opportunity to connect with Roxanna Plinsky, Chief Growth Officer at Start Campus, a hyperscale innovator in the site selection, design, and building of 100% green energy ecosystems. With her focus on artificial intelligence (AI) and high-performance computing (HPC) data centers, she brings a unique, thought-provoking perspective on hot topics heading into the annual PTC’24 conference. Learn more about Plinksy’s views by reading the interview below.

Data Center Post (DCP) Question: PTC’s Annual Conference is a strategic springboard for the global communications industry, and this year is no different. How is your business addressing AI needs, keeping in mind the upcoming rules and risks associated with AI?

Roxanna Plinsky (RP) Answer: As technology continues to evolve, so do the needs of businesses. One of the most significant changes we have seen is the rising demand for artificial intelligence (AI) solutions. With AI becoming increasingly prevalent in various industries, it’s crucial for businesses to adapt and incorporate this technology into their operations.

At Start Campus, a green giant ecosystem builder, we understand the importance of addressing AI needs while considering the upcoming rules and risks associated with AI. Our approach is to create an AI-optimized data center that caters specifically to the requirements of this technology.

This means that we not only focus on designing and building data centers that can support AI’s complex computing and storage demands, but we also ensure that our operations, power, and cooling systems are tailored to meet these requirements. We aim to provide businesses with a reliable and efficient data center infrastructure for their AI needs. But as much as we prioritize meeting AI requirements, we remain committed to our sustainability goals. As a 100% green data center, Start Campus ensures that all our operations are environmentally friendly and sustainable. From using renewable energy sources to implementing energy-efficient practices, we strive to minimize our carbon footprint while providing top-notch services.

We believe that it’s essential for businesses to not only address their AI needs but also do so in a responsible and sustainable manner. As technology advances, we must consider the potential risks associated with AI and take proactive measures to mitigate them. At Start Campus, we continuously evaluate and update our data center infrastructure to ensure that it meets the highest security and compliance standards.

In conclusion, businesses must prioritize addressing their AI needs in today’s ever-changing landscape. At Start Campus, we aim to provide a comprehensive solution combining cutting-edge technology and sustainability principles. With our AI-optimized data centers, businesses can stay ahead of the curve and harness the full potential of AI while minimizing their environmental impact. Let us help you navigate the world of AI with confidence and sustainability. So, we encourage you to contact our Start Campus team for all your AI data center needs. We can build a better, greener future powered by artificial intelligence.

DCP Q: At PTC’24 there will be a few sessions focusing on the status and opportunities in the telecom market. From telecom equipment, services, and wireless communication, which area of the industry does your company focus on, and where do you see the industry heading in the next 5-10 years?

RP A: The telecom industry has undergone significant changes in the past few decades, with the advent of new technologies and increasing demand for wireless communication services. However, there is no denying that the industry will continue to evolve and transform over the next 5-10 years.

One of the main drivers of change in the telecom industry is the ever-increasing demand for faster and more reliable internet connectivity. With the rise of new technologies such as 5G, consumers and businesses alike expect seamless, high-speed internet access at all times. This means that telecom companies will have to continuously invest in infrastructure upgrades and innovations to meet these demands.

Moreover, with the growing popularity of the Internet of Things (IoT), connected devices will exponentially increase in the coming years. This will result in a massive amount of data being generated, requiring efficient and robust network infrastructure to support it. Telecom companies will need to adapt and develop new solutions to handle this influx of data.

Another trend that is likely to shape the future of the telecom industry is the consolidation of services. With the rise of digital platforms, consumers increasingly rely on a single provider for all their communication and entertainment needs. This means that telecom companies will have to collaborate with other providers and offer bundled services to stay competitive.

In addition, the telecom industry’s role in artificial intelligence (AI) and automation is expected to increase. AI-powered solutions can help network operators monitor and manage their networks more efficiently, leading to cost savings and improved customer satisfaction. Furthermore, virtual and augmented reality technologies are expected to become more mainstream, creating new opportunities for telecom companies to provide innovative services.

Lastly, the increasing focus on sustainability and environmental responsibility will also impact the telecom industry in the coming years. As consumers become more conscious of their carbon footprint, they expect telecom companies to adopt eco-friendly practices and invest in renewable energy sources to power their networks.

DCP Q: At PTC’24, on January 23, 2024, the Infrastructure Builders panel will discuss how the world will look in 2033 (10 years), when we are one-third of the way through the digital century. How are you approaching projects and planning for future growth with the shifting utilization of digital infrastructure?

RP A: As we approach this future, it is important for us as data center builders to constantly evaluate and adapt our approach to projects. The utilization of digital infrastructure is ever-shifting, and we must be prepared for the changes that come with it.

At this moment, one of the most significant trends in digital infrastructure is the rise of artificial intelligence (AI). It has become a key driver in revolutionizing the way data centers are built, operated, and managed. As an AI-optimized data center builder, we have been at the forefront of this wave and will continue to be in the years ahead.

AI has the potential to greatly impact the way data centers operate. From power and cooling to sustainability and design, every aspect of data center management can benefit from AI technology. With its ability to analyze and process vast amounts of data in real-time, AI can help optimize operations and improve efficiency. This not only leads to cost savings but also helps reduce the environmental impact of data centers.

Our approach to projects must incorporate this trend and ensure that we are constantly evolving our strategies to stay ahead of the game. We must anticipate future needs and be flexible enough to adapt as new technologies emerge. By doing so, we can ensure that our data centers are equipped to handle the demands of the digital age.

Moreover, as an AI-optimized data center builder, it is our responsibility to not only stay ahead of the trends but also set new standards for sustainability and efficiency. Our goal is to create data centers that not only meet current needs but also have a positive impact on the environment. By incorporating AI technology and constantly seeking new ways to optimize our operations, we are setting a precedent for future data center builders.

In conclusion, as we look towards the future and embrace the digital century, we must remain vigilant in our approach to data center projects. By prioritizing AI technology and continuously evolving our strategies, we can ensure that our data centers are equipped to handle the constantly changing landscape of digital infrastructure. Let us continue on this path and be leaders in shaping the future of data centers.

DCP Q: What core markets do you operate in and what are the key opportunities / challenges in these markets and how are you adapting to address them?

RP A: Our company is located in Portugal, and we are proud to build a green giant ecosystem. This demonstrates our commitment to providing top-notch services to our clients and our dedication to innovation and advancement in the technology sector.

In addition, we are also working closely with partners to build what is known as the “Atlantic Hub.” This project involves the creation of a submarine cable corridor that will connect the continents of Europe, Africa, and the Americas. This ambitious undertaking will solidify our presence in these critical markets and bring about numerous opportunities for growth and collaboration.

As we continue to expand our reach and capabilities, it is crucial that we start thinking about the larger ecosystem as a whole. This presents a unique challenge and opens up new possibilities for partnership and innovation. By adapting to this changing landscape, we can position ourselves as a leading player in the global technology market. So not only are we focused on our individual markets, but now we must think about how our actions will impact the broader interconnected world of technology. This requires us to constantly stay ahead of the curve and actively seek new growth and development opportunities. Through our efforts in building the Atlantic Hub – in collaboration with EllaLink and AICEP Portugal – and other initiatives, we are adapting to address challenges and setting the stage for future success in this ever-evolving industry. So let us continue to push boundaries and shape the future of technology together. Let us embrace change, think globally, and work collaboratively to build a brighter future for our company, our partners, and the world.  As we move towards this vision of interconnectedness, we will undoubtedly encounter obstacles and challenges. But by remaining resilient and proactive in our approach, we can turn these challenges into opportunities for growth and innovation.

DCP Q: PTC’24 is the 46th annual PTC Conference. During this four-day event, how can people meet or learn more about you (or after PTC’24 )?

RP A: One of the critical aspects of the PTC Conference is the networking environment it provides. It allows attendees to meet and interact with like-minded individuals, professionals, and leaders in their field. This fosters collaborations, partnerships, and business opportunities that can have a long-lasting impact on one’s career or business.

Whether you are a startup looking to make connections and secure funding, or an established company seeking new partnerships and clients, PTC Conference provides the ideal platform for networking. With thousands of attendees worldwide, you can expand your professional network exponentially at this event.

As a hyperscale data center, we aim to connect with potential clients and partners. Attending PTC Conference allows us to showcase our services, connect with potential clients, and learn about the latest trends and best practices in the data center industry. We believe staying updated on industry developments and connecting with other professionals is essential for growth and success.

Not only does this conference provide a networking opportunity, but it also offers a wealth of knowledge through its various sessions, workshops, and presentations. Attending the PTC Conference will give us insights into the latest technologies, trends, and strategies shaping the ICT industry.

What if you want to learn more about us during PTC? The best way is to have a chat with us. As simple as that. We are always open to new partnerships and collaborations, so feel free to approach us at the conference. If you want to schedule a meeting with our team beforehand, we would happily arrange that.

DCP Q: What else would you like for our readers to know that you haven’t already shared about your company?

RP A: The SINES project is proud to offer a range of services and products that cater to the needs of hyperscalers and other data-driven companies. Our team at SINES works tirelessly to deliver high-quality, reliable, and sustainable solutions for our clients.

Currently, our main focus is on delivering our very first building – SINES01 – with a capacity of 15MW by March of 2024. This will be the first step towards creating a data center ecosystem that can support up to 495 MW of IT load. Our goal is to become one of the largest hyperscale data centers in Europe, offering 100% sustainable, 24/7 green energy at competitive prices.

As we work towards our goal, we are constantly exploring new technologies and methods that can help us provide innovative solutions to our clients. We understand the importance of staying ahead in the ever-evolving data center industry, and we strive to continuously improve and evolve our services.

At SINES, we pride ourselves on being not just a data center, but a strategic gateway to Europe and the world. Our premium location in Europe offers our clients easy access to the rest of the continent, making it an ideal choice for companies looking to expand their reach.

We are constantly looking for ways to improve and grow, and we welcome any suggestions or feedback from our clients. Our team is always happy to meet with potential clients and discuss how we can best serve their needs. So if you’re interested in learning more about the SINES Project and what we have to offer, don’t hesitate to reach out and schedule a meeting with us. We look forward to working with you!

If you want to learn more about PTC’24, please visit: The event takes place January 21-24, 2024 in Honolulu, HI – registration is still open for those interested in attending.

To request a meeting with Start Campus at PTC’24, click here.

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