Tags: Business Marketing • FischTank • Forbes • Ilissa Miller • iMiller Public Relations • Impact Communications • Industry Analyst • Launch Plan • Randy Shattuck • Short Videos
Originally posted on Forbes
Below, 15 members of Forbes Agency Council examine some of the most creative ways a company can showcase its new products and services to attract the attention of both existing and potential customers.
12. Use Short Videos
Consider using videos to build excitement. Whether it’s a short video that highlights the key product/service benefits or an executive briefing on the announcement, video is a great way to differentiate your news while getting heard. – Ilissa Miller, IMiller Public Relations
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