– Ilissa Miller, CEO, iMiller Public Relations, says:
The Internet landscape is evolving as technology innovations change the way we view the world. As these new technologies permeate society, a major shift is taking place right under our noses, and it’s sink or swim time for telecoms. This evolution, referred to as the new IP, is flipping the Internet on its head as we know it. Favoring a leading edge virtualized IP network specifically designed to cater to end-users, the ‘new IP’ is developing in an environment fully focused on software and service, changing how we view networking and connectivity forever through a brand new way of obtaining information from the Internet using on-demand access. Current Internet infrastructure was not designed to support this evolution, and so it’s time to rethink our approach and adapt alongside this major paradigm shift.
Gone are the days of rigid architecture and centralized IT decisions. Forget everything you know about the current hardware-centric network infrastructure. The ‘new IP’ operates on a user-centered mentality delivered through a predominantly virtualized network offering. Past networks, defined by IT-centric rigid architecture, have become all but obsolete in today’s modern Internet landscape. As technological developments such as cloud applications, mobility, content and application functions, and Bring Your Own Device (BYOD) data permeate the telecom world at staggering rates, the ‘new IP’ delivers functionality and content utilizing a highly virtualized and software-centric environment to provide manageable solutions defined by performance and usability.
As the ‘new IP’ takes over, early adopters are restructuring their current network processes with a strong focus on virtualization through software-defined networks (SDNs), modernized operations, network function virtualization (NFV) and open-source, open-interface services. Virtualization technology is simplifying network processes and reducing costly infrastructure investments, which are giving telecom operators the capability to provide users with improved control and flexibility as well as cost savings by reducing capital and operational expenses (CAPEX and OPEX). This operational shift also significantly benefits network end-users. Providing high levels of control and flexibility, the ‘new IP’ uses a streamlined operational approach to cater to today’s increasingly Internet-savvy customers by thrusting services and usability into the forefront of the user experience. In turn, telecom operators are implementing new practices in order to address mobile data expansion, big data and analytics, cloud services and the Internet of Things (IoT). These changes in demand signify that new practices are not only recommended, but truly critical for overall success during this modern renaissance.
Along the same trajectory is the ability to deliver content more effectively and efficiently to end-users. Specializing in delivering content to the edge of the network, EdgeConneX is meeting the Internet revolution head-on. With keen insight and advanced technology in its state-of-the-art, Tier III Edge Datacenters, EdgeConneX is hard at work providing the market with the necessary infrastructure to take full advantage of the Internet. Simultaneously, telecom providers are implementing ways they can monetize and more effectively deliver content by leveraging the ‘new IP’ model. In order to create the optimal environment for consumers to take advantage of the ‘new IP’, EdgeConneX has worked stealthily to launch the “new edge” platform. The ‘new edge’ is a home for video and content in underserved areas of the U.S. by bringing specific content closer to the end users’ point of access. EdgeConneX drives forward momentum in the ‘new IP’ space through its implementation of today’s latest technologies and innovations, ensuring the delivery of content in the most superior manner leveraging capabilities that modernize the way space, power and connectivity are provisioned. This strategic approach allows end users to access content faster and easier than ever before, enabling the ability to manage today’s ‘new IP.’
The impact of the ‘new IP’ should not be underestimated. Positioned to exceed $1.1 trillion by 2017, the IT services market is one of the largest in the world, and the ‘new IP’ will have a significant impact on its imminent growth. Realizing its potential, companies like EdgeConneX, which have built a ‘new edge’ for the Internet, provide the necessary infrastructure to eliminate long-haul connectivity and bring content truly to the edge of the network. It’s time to ditch the antiquated attitudes surrounding the hardware-driven network. Technology’s future relies on virtualized operations with the help of progressive and forward-thinking experts who are designing, developing and implementing solutions today for tomorrow. The ‘new IP’ is knocking at the door, are you ready to answer?