Ilissa Miller, from iMPR, recently sat down with Ben Edmond, Global Capacity’s Chief Revenue Officer. Ben shared some key insights on where he believes bandwidth and network demand is coming from. Here are his thoughts.
“There are a number of factors. First, there is the growth of network consumption, which is driven by two factors:
Mobility; what I mean by mobility is untethered devices that must reach back into a networked world such as a tower, where it interconnects with a fiber optic network. So mobile applications, which must somehow meet the fiber optic world, are driving increased demand in physical network.
Connectivity. Why do people buy connectivity? Today, connectivity is centered on applications – whether for business, personal, mobile (as we just discussed), and more. These applications have to live somewhere – typically within data centers. So these third party data centers, cloud providers and application service providers are driving the need and demand for network.
Since no one has networks everywhere, Global Capacity offers the capability to support ubiquitous connectivity.”
According to Global Capacity, the One Marketplace Access Exchange is a physical interconnection hub that operates on layer 1 and 2 connectivity. Through a traditional aggregation model, Global Capacity physically interconnects networks through its Point of Presence (PoPs). But it does more than physically interconnect networks, the company provides the commercial viability and processes to support the network connections bought and sold through the One Marketplace platform. Furthermore, through an easy-to-use interface, customer’s can automatically and dynamically gain access to market-available rates that are competitive, while network providers can react to this demand in real-time.
“In essence,” adds Edmond, “it’s bandwidth on-demand that also meets the needs of buyers seeking specific performance attributes. One Marketplace has the level of intelligence to deliver application- level performance metrics.” According to Edmond, it also has network intelligence information including location, distance and latency metrics that provide users insight into what they are buying – before they actually make their business decision.
The One Marketplace Access Exchange is a highly sophisticated platform that continues to be improved and developed beyond the initial fourteen years of achievements it already amalgamates. The physical infrastructure supports layer 1 and 2 connectivity across multiple PoPs throughout the United States. The company has 24×7 Network Operations Centers (NOCs) in Boston and Chicago that monitor over 11,000 circuits each and every day.
With Software Defined Networking a hot topic these days, Ben was able to provide some insight into how Global Capacity sees this new trend, and how it plans to meet the demands of the market. “In two to five years from now, more and more companies will expect to intelligently architect their applications and the underlying networks more efficiently. The industry as a whole is focused on setting standards around these efficiencies. For Global Capacity, how the underlying network flexibility benefits Software Defined Networking is important to understand and will likely change the way networks are delivered. But for today, Global Capacity remains focused on bringing together buyers and suppliers through our interconnected platform to offer capacity more efficiently. We logically interconnect bandwidth between buyers and suppliers in an automated and efficient way while understanding the network attributes they require via the custom software we manage and build.”
For more information about Global Capacity you can visit them at www.globalcapacity.com or email firstname.lastname@example.org.