Data Center POST connected with Ilissa Miller, founder and CEO of iMiller Public Relations (iMPR) and owner of Data Center POST. With more than 25 years of experience, Ilissa Miller is a visionary leader at the forefront of the global digital infrastructure industry. Through iMPR, Ilissa delivers customized PR solutions to help companies find their messaging voice and amplify those messages to direct and indirect channels. Being a fervent advocate for the advancement of the data center industry, the interview below highlights Ilissa’s strategic views of what she and iMPR are looking forward to at PTC’24.
Data Center Post (DCP) Question: PTC’s Annual Conference is a strategic springboard for the global communications industry, and this year is no different. How is your business addressing AI needs, keeping in mind the upcoming rules and risks associated with AI?
Ilissa Miller (IM) Answer: As a leading Public Relations firm for the Global Digital Infrastructure industry we are paying very close attention to what is happening in the AI space. Many companies attending PTC’24 are physical digital infrastructure companies, meaning they provide the fiber networks, subsea capacity, and data center infrastructure to support the computer servers, chips, etc. required to operate digital applications such as cloud, AI, Machine Learning (ML), SaaS, and more. We are learning that AI, the super app or massive software-as-a-service applications, require huge amounts of power to operate. As a result, the data center industry has come under fire for the substantial use of power and water they require to support these applications. We are addressing the needs of AI by doubling down on educating about the importance of digital infrastructure – inclusive of fiber optic networks and data centers – to educate communities, influencers, and legislatures about the complexities that go into supporting all of the digital needs that each and every one of us uses and generate each moment of every day.
DCP Q: At PTC’24 there will be a few sessions focusing on the status and opportunities in the telecom market. From telecom equipment, services, and wireless communication, which area of the industry does your company focus on, and where do you see the industry heading in the next 5-10 years?
IM A: As a Public Relations and Business Consultancy for the global digital infrastructure industry, I will be listening to and engaging attendees at PTC’24 about their innovative visions for the next decade. If we look back five or even ten years ago, there are still many advancements in technology that have yet to be fully adopted in the market. Our industry tends to have an echo chamber where we become our own case studies of what’s possible. We also have challenges in that telecom providers continue to operate on legacy equipment – so we’re in a transition. On top of this, we have AI applications that are impacting this shift, and the promises while swift out the gate are harder to implement. It’s going to be as interesting, if not more interesting over the coming years. I can’t wait to see where we take this industry next!
DCP Q: What core markets do you operate in and what are the key opportunities / challenges in these markets and how are you adapting to address them?
IM A: iMiller Public Relations (or iMPR) is an international marketing and public relations firm with global reach. The global digital infrastructure industry is our specialty and our relationships span the entire world. From APAC to the Middle East and of course Europe, Africa, and the United States – which is where we operate from. As the world continues to connect, it is seemingly smaller, however, nuances within regions are getting more specific. For instance, consider the shifts in legislation, regulatory matters, and even global crises like wars. These localized and unique operational challenges and opportunities are becoming more and more unique in our industry. As a result, iMPR and our team of experts are well positioned to help and guide companies to ensure their business is both viable and on track for success.
DCP Q: PTC’24 is the 46th annual PTC Conference. During this four-day event, how can people meet or learn more about you (or after PTC’24 )?
IM A: For me, personally, this will be my 21st PTC conference! Companies can request to meet with me or any of iMiller Public Relations’ clients attending the event by emailing: PTC24@imillerpr.com.
DCP Q: What else would you like for our readers to know that you haven’t already shared about your company?
IM A: iMPR offers exceptional boutique-style services. Our customized PR solutions help companies find their messaging voice and amplify those messages to direct and indirect channels. Our services include strategic messaging development; content for press releases, articles, blogs, presentations, case studies, white papers, and more; media & analyst relations including interviews, briefings, article placements, webinars, speaking, and award submissions; and our industry trade show marketing services differentiate companies at industry leading events – like PTC’24 – helping brands stand out, meet their goals, and increase ROI with their onsite attendance. We work with companies on a retainer or project-basis and are selective about the companies we serve. As the CEO of the company, I have oversight and responsibility for everything we do – I take this seriously – and our clients know this, trust us, and appreciate the personalized and detailed attention that we provide.
If you would like to learn more about how me and my team can help positively impact your business and help you achieve your goals in 2024, please don’t hesitate to request a meeting. Let’s connect before, during, or after PTC’24 – email ptc24@imillerpr.com to get on my schedule.
To learn more about PTC’24, please visit: www.ptc.org/ptc24. The event takes place January 21-24, 2024 in Honolulu, HI – registration is still open for those interested in attending.
To meet with iMiller Public Relations at PTC’24 you can request a meeting here.
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