Originally posted to TelecomNewsroom

From industry conferences to corporate events, trade shows present a fantastic opportunity to amplify branding, key business messages, products, services and more. As a cornerstone of success and exposure in a highly competitive telecommunications and IT sphere, effectively and comprehensively capitalizing on these opportunities means creating seamless conference strategies. Of course, accounting for all the details associated with these events can be taxing, but getting it right is vital. So, how can enterprises ensure they’re making the most of their trade show experience while minimizing pressure and stress? 

Here are a few of iMPR’s top tips for curating a successful event strategy:

  • Have a Plan

This may sound obvious, but it’s impossible to overstate the importance of a well-thought out game plan when it comes to conferences. The day of (and the days leading up to) these industry events can get hectic, and having a secure foundation to work from helps to keep stress levels at a minimum and keep businesses focused on marketing goals. Decide what your company wants to promote at the event. Is it a business launch, a new product, a new executive team or new M&A activity? Is it some combination of those? Making these decisions will help create a targeted goal and will inform marketing decisions to ensure maximum efficacy. 

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