Artificial intelligence has become one of marketing’s most powerful tools but also one of its biggest challenges. As automation reshapes how brands connect, a new question is emerging: how can marketers balance technology with authenticity?
That question will take center stage at The 2025 INCOMPAS Show, where this year’s Marketing Workshop Series will explore the intersection of AI, authenticity, networking, and automation. The half-day program, taking place Monday, November 3, from 1:30 p.m. to 4:15 p.m. ET at the JW Marriott Tampa Water Street, brings together some of the industry’s most respected marketing leaders to share real-world strategies for thriving in a rapidly evolving landscape.
Where AI Meets Authenticity
The series begins with the panel discussion “Marketing’s New Blueprint: Balancing AI, Automation and Authenticity,” from 1:30 pm – 2:00 pm moderated by Keith Matthews, Director of Communications at INCOMPAS. As organizations increasingly rely on algorithms and content automation, this conversation promises to separate hype from reality, focusing on how marketing teams can integrate new technology responsibly to support, not replace, authentic engagement.
Relationship Building and Revenue Growth in the Digital Era
Following the opening panel, attendees will gain actionable takeaways from three focused sessions led by the workshop’s featured experts:
- Nurture Your Network
2:00 p.m.–2:45 p.m. | Presenter: Ilissa Miller, iMiller Public Relations
- You Can’t “Chat” Your Way to Sales Success: Strategic AI for Revenue Generation
2:45 p.m.–3:30 p.m. | Presenter: Joy Milkowski, Access Marketing Company - Marketing Automation & Systems for Greater Impact
3:30 p.m.–4:15 p.m. | Presenter: Laura Johns, The Business Growers
Bringing Strategy Back to the Center of Marketing
The Marketing Workshop Series arrives at a critical time for the communications and technology sectors. In an industry built on speed, innovation, and connectivity, marketers are increasingly asked to do more with less while creating demand for smarter, more integrated approaches that don’t lose sight of the human experience.
From redefining content workflows to designing scalable automation systems, the sessions at INCOMPAS 2025 promise to deliver practical insights for marketers, sales leaders, and executives alike. Attendees will walk away with ideas they can apply immediately, whether building trust with audiences, strengthening professional networks, or driving new revenue opportunities through intelligent technology use.
To register for The 2025 INCOMPAS Show, visit www.incompas.org.
