Digital transformation is putting intense pressure on legacy network infrastructures that simply weren’t designed for today’s bandwidth-intensive applications. Cloud computing, mobility and Big Data analytics all demand a robust yet agile network capable of supporting growing volumes of data and large numbers of devices in an always-on environment.

Don MacNeil, Chief Executive Officer of FiberLight, LLC, recently commented on the need of high-performance fiber networks for enterprise organizations and network operators coping with increasing data flows on the occasion of a company rebranding.

“The communications industry is changing at a breakneck pace, and digital transformation is a concept all our customers and partners are embracing,” said MacNeil.  “Cloud computing, the Internet of Things, and 5G are forcing network operators and commercial organizations alike to deploy more flexible networks which can grow with increasing data flows. FiberLight’s rebrand demonstrates our commitment to bringing to market future-focused solutions that empower our customers to realize all the benefits of these disruptive technologies.”

FiberLight has a rich history of creating custom, high-performance fiber networks for enterprise organizations and network operators. As an industry leader in providing metro and long haul fiber transport and IP services, the company begins a new phase in its evolution, focused on a brand strategy that more closely aligns with the company’s positioning and the expectations of its customers and partners. FiberLight’s refreshed corporate branding strategy features updated messaging, a new logo and a redesigned website. 

“Although the rebrand announced today doesn’t change who FiberLight is or what we stand for, it does allow us to more effectively align ourselves with the companies that can benefit from optical solutions delivered over unique and diversely constructed, mission-critical network infrastructure,” stated Kevin Coyne, Chief Operating Officer, FiberLight.  “Because of FiberLight’s network breadth and depth, we have always been a great partner for scalable bandwidth solutions in some of the country’s most innovative cities. This refreshed brand strategy will help ensure we’re able to share the FiberLight story with a wider audience who can benefit from our unparalleled value proposition.”

FiberLight leverages its expertise in developing collaborative lit and dark fiber solutions, providing network operators with custom-designed solutions and high-touch service. The company continues to expand its products and service offerings, offering its customers and partners the necessary network infrastructure to keep pace with rapidly shifting technology and enabling clients to deploy unique enterprise cloud strategies.

For more information about FiberLight and its services, visit www.fiberlight.com.