In the latest episode of NEDAS Live!, host, and CEO of iMiller Public Relations, Ilissa Miller sits down with Josh Dorfman, environmental advocate and founder of Supercool, a climate-focused startup helping digital infrastructure companies reduce their carbon footprints. As a climate entrepreneur, Josh brings a unique lens to the conversation on sustainability: one that prioritizes action, accessibility, and business alignment.
Episode #59 explores how companies across the digital infrastructure landscape can take meaningful steps toward sustainability without sacrificing performance, profitability, or practicality.
Josh shares his journey from launching a media brand aimed at demystifying eco-conscious living to founding Supercool, a company committed to making sustainability achievable for large-scale infrastructure providers. What ties both ventures together is his belief that environmental action doesn’t have to be perfect to be impactful.
Today, Supercool works directly with data center operators and supply chain partners to identify carbon-intensive hotspots and reimagine procurement and operations with sustainability at the forefront. The company’s focus is clear: leverage data and collaboration to build transparency, measure impact, and drive change.
Throughout the conversation, Josh notes that one of the biggest hurdles for sustainability is simply visibility. Many companies don’t know where to begin. Supercool tackles this by creating frameworks that make sustainability tangible and trackable across the value chain.
Tune into the full conversation for an in-depth discussion on how digital infrastructure leaders can embrace sustainability.
To listen to the full episode, click here.
