C3ntro Telecom has announced the completion of comprehensive network, system, and infrastructure upgrades. Along with these upgrades, the Mexico City-based company announced a series of strategic hires aimed at driving growth and delivering additional value to customers.

At the heart of C3ntro Global SMS‘s service upgrade is the integration of Horisen’s advanced messaging platform. This integration has refined the company’s routing capabilities and overall efficiency, ensuring optimized message delivery and network reliability for its global customer base. The company has also strengthened its Rates and Routing department and upgraded its Network Operations Center (NOC). These improvements are designed to enhance service quality, expand global coverage, and reinforce C3ntro’s commitment to providing best-in-class SMS solutions.

In addition to Mariana Osorio and the existing C3ntro Global SMS team, the company has significantly bolstered its commercial team with the addition of several industry experts, forming a powerful group that will be instrumental in driving C3ntro Global SMS’s growth and evolution:

  • Rodrigo Pérez: As the new Product Director, Pérez will lead innovation and strategy for the SMS portfolio.
  • Xóchitl Pérez: Taking on the role of SMS Procurement Manager, she will leverage her extensive experience to enhance supplier relationships.
  • Amanda Teixeira: As Country Manager for Brazil, Teixeira will focus on developing the Latin American region.
  • Octavio González: Serving as Senior Account Manager for Europe, González brings deep regional knowledge to expand market presence.
  • Fernando Archila: As Account Manager, Achila will strengthen customer relationships and global partnerships.

These advancements position C3ntro Global SMS as a trusted strategic partner for operators in Latin America while continuing to provide reliable, scalable, and high-performance messaging solutions to carriers, CPaaS providers, and enterprises worldwide. With these strategic moves, C3ntro Global SMS is poised to become a dominant player in the global messaging industry, leveraging its enhanced infrastructure, expanded team, and commitment to innovation to meet the evolving needs of its diverse customer base.