Ilissa Miller, CEO and Founder of iMiller Public Relations (iMPR), recently appeared on the Goodman Podcast with Raj Goodman to discuss the dynamic changes in digital infrastructure and the pivotal role of public relations (PR) within this sector. With nearly 30 years of experience, Miller has observed the industry’s evolution from dial-up internet to cutting-edge AI technologies. She highlights that we are entering a transformative era where AI is becoming more accessible, fundamentally altering the construction and utilization of digital infrastructure.

Miller notes that although many companies are embracing AI technologies, the digital infrastructure sector has been slower to innovate internally. She contributes this delay largely to the industry’s focus on supporting external clients rather than enhancing its own operations. As AI applications increasingly require more robust infrastructure — such as larger data pipes and enhanced energy capabilities — there is an urgent need for the industry to advance.

Sustainability is a significant challenge, as Miller points out that data centers are encountering a “power wall,” where energy consumption surpasses sustainable solutions. She acknowledges efforts by data center operators to improve energy efficiency and utilize renewable resources, but also recognizes community resistance to new developments due to a lack of understanding about their significance.

Miller further emphasizes the importance of PR in educating communities about digital infrastructure. Many people use these services without comprehending their underlying mechanics, leading to opposition against necessary developments. Through strategic PR campaigns, companies can better engage with stakeholders, clarify the benefits of data centers, and foster community support.

Ilissa Miller’s insights underscore the crucial intersection of digital infrastructure, AI, sustainability, and public relations. As the industry continues to evolve, effective communication will be key in bridging knowledge gaps and facilitating acceptance among stakeholders.

To learn more about Miller’s thoughts on these pressing issues, tune into the full interview here.

To explore the new iMPR website, click here.