Bluebird Network, a communications infrastructure provider and underground data center owner, recently announced the creation of the Springfield Internet Exchange (SpringIX). Located in Springfield, MO, in the Bluebird Underground Data Center, this exchange empowers current and future Bluebird customers to cross connect to one another, share traffic and more comprehensively support the demands of a digital world.

“After finishing our 61-mile expansion in Springfield earlier this year, we have a strong presence in the Ozarks and are dedicated to serving as a partner to organizations in the region,” said Michael Morey, President and CEO of Bluebird. “There are numerous companies in the region that will really benefit from a service like this, and we are proud to support them by hosting this internet exchange.”

Internet exchanges operate through direct interconnection, allowing networks to avoid having to pass traffic through one or more third party networks. All traffic passing through an Internet Service Provider’s upstream provider incurs a charge, while SpringIX does not subject traffic to additional expenses, delivering cost savings to users. Furthermore, interconnection helps establish route optimization, enabling greater traffic efficiency while virtually extending the business network beyond its existing footprint.

“There are many advantages to being part of an internet exchange,” said Aaron Wendel, Executive Director of the Kansas City Internet Exchange (KCiX). “Peers share traffic, reducing latency and reducing their usage of bandwidth by offloading traffic locally. It’s really a great way to make internet services stronger in a given metro area.”

“Members of this internet exchange will have free access to content from other members of the SpringIX as well as the KCiX customers in Kansas City,” Wendel continues. “It’s quite an opportunity to connect to and share those kinds of eyeballs with your network.”

This internet exchange serves as yet another Bluebird service underpinning the technologies that make the connected world possible and support customers’ growth trajectory. Bluebird operates over 9,800 fiber route miles of high-speed broadband and fiber-optic connections with over 54,000 on-net and near-net buildings and 151 Point of Presence (POP) sites spanning the Midwest. Bluebird offers ethernet, dark fiber, wavelengths and a host of other network services, and the company remains uniquely positioned to offer businesses scalable colocation solutions.

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