By Darren Watkins, managing director for VIRTUS Data Centers

It’s no secret that the driving force behind data center infrastructure management (DCIM) is the need for complete visibility into a data center in order to better manage costs and capacity. An ideal DCIM strategy should enable the centralized monitoring, management and intelligent capacity planning of critical systems—helping data center managers address difficult challenges, including escalating energy costs, tight budgets, dwindling network capacity,  limited floor space, and pressure for more uptime. Leveraging DCIM, companies can find new ways to maximize data center ROI and achieve much greater levels of efficiency.

So, if it’s well recognized that DCIM brings a multitude of benefits, then why is it not yet used by everyone? Why has it simply not reached its potential? And what can the industry do to ensure businesses are benefiting from the rich analytics that DCIM offers?

What’s the issue?

There’s been a tendency to be downbeat about the subject. Some naysayers, who believe that DCIM is failing, suggest that the fault lies partly with the industry for over-hyping the tech’s potential and partly with customers for not really understanding the exact challenges they were seeking to solve with data center management software.

Although it’s a fairly straightforward technology, there is a fundamental awareness problem amongst IT departments. If customers don’t know what the software is and how it can save on their power usage and overall costs, there’s a risk it will be overlooked and underutilized, as is currently evident.

Even if the benefits of DCIM are known, barriers to adoption still remain. This is particularly true for older generation data centers, not originally designed for DCIM, which struggle to install it.

The ability to flex power and usage requirements up and down come into direct conflict with many commercial data center models, which rely on long term, costly and inflexible contracts to safeguard their operations. This means that having DCIM under these conditions becomes ineffective unless customers have the power to amend their contracted usage commitments to reflect actual real-time usage.

Issues over cost are further complicated by the fact that DCIM spans both IT and Facilities—two areas that don’t normally overlap. This has been known to create disagreements, for example, over whose budget should be used to pay for DCIM, with neither side stepping up to take responsibility.

So, what’s the answer?

There are two issues for the industry to solve here. The first is a fundamental one—understanding what DCIM is (not a single piece of software but a software category consisting of two core building blocks: DCIM monitoring, and IT Asset Management (ITAM)) and determining, as a business how to implement, and who takes responsibility for the tools. For many, a successful DCIM strategy involves three key stages:

  • Strategic – Developing a robust business case for investment in DCIM
  • Tactical – Scoping and specifying a DCIM system and selecting the solution that has the best match to your requirements
  • Operational – Assessing your existing data center, rack-by-rack and shelf-by-shelf to populate a DCIM with accurate data

This is a logical approach, and will pay dividends for companies who will then be able to reap the rewards of DCIM.

The second hurdle to overcome is more complex and requires the IT industry to communicate better with its customers. We need to ensure businesses fully understanding the benefits of the technology, and why it’s imperative to their data center strategy.

DCIM software monitors all the critical systems in a data center in real-time so users know how to optimize the use of space, power, cooling, and network capacity. What’s more, DCIM monitoring generates an alarm when something is headed for disaster before the catastrophe happens so changes can be made to reverse the risk.

While it’s important for data center operators to gain access to what’s happening in their facilities in real-time, DCIM can also help with planning. When data center managers know what equipment they currently have, how much power it’s drawing and where that power is coming from, amongst other vital information, they’ll be able to determine how much more equipment their facility can handle. And by optimizing capacity, they can delay, or altogether eliminate, the need for constructing a new facility.

The collaboration story

So, DCIM is important. But its benefits don’t just apply to one organization, but for entire industries.

In a digital economy, we know that businesses are increasingly relying on their data centers—and so, the space, power and cooling demands placed on them have also increased exponentially. To tackle this global problem, data center providers and customers need to collaborate and examine how they can work together to increase efficiencies—reducing spiraling energy consumption and cost.

DCIM is an important way of facilitating this collaboration. Traditionally, data center providers have been quick to highlight if customers need to buy more capacity, but not as quick to advise when to scale down requirements. DCIM creates this visibility and puts the control firmly back within the power of the customer—giving them greater insight into their daily usage and allowing them to manage their capacity in real-time and act on the analytics.

Of course, this is only useful if they have the flexibility to scale down their contracts in the event that they’re not using the initially agreed amounts. Several innovative providers are already offering this capability and actually using DCIM to create new commercial models, which makes choosing the right intelligent data center provider more critical than ever.

What’s in it for providers?

If these hurdles are overcome, we believe that DCIM will cement its place as an essential part of the intelligent data center. With more customers come more demands and they will expect their providers to offer the most advanced solutions available.

The benefits for providers are also clear. Supplying visibility also creates value to providers—it creates trust and strengthens the customer relationship. And rather than this perceived fear that DCIM reduces the control of operators, it is simply a realigning of focus – giving the customer access to what is rightfully theirs. It’s their data, their power consumption, why shouldn’t they be allowed to both monitor and control it?

Through the use of DCIM, operators will be able to ensure that they only use the amount of power absolutely required by their customers, and the customer will be able to scrutinize this usage. In order to fully benefit from the use of DCIM, data center providers will need to allow their customers to act on the results and scale their usage up or down accordingly.

So, while we believe that there are still hurdles to adoption, the future is bright for DCIM. Put simply, if you do not measure, you cannot manage.

DCIM software has the potential to reduce energy consumption and reduce the management overhead associated with planning the deployment of new IT systems within existing data centers. It provides a more granular approach to data center energy management and potentially unites the IT and facilities view. It offers benefits to providers too, strengthening customer relationships exponentially,

It’s vitally important we overcome DCIM issues in order for the entire industry to benefit.


About the Author: 

Darren Watkins, Managing Director of VIRTUS Data Centresbegan his career as a graduate Military Officer in the RAF before moving into the commercial sector. He brings more than 20 years experience in telecommunications and managed services gained at BT, MFS Worldcom, Level 3 Communications, Attenda and COLT. He joined the VIRTUS team from euNetworks where he was Head of Sales for the UK, leading market changing deals with a number of large financial institutions and media agencies, and growing the company’s expertise in low latency trading. Additionally, he sits on the board of one of the industry’s most innovative mobile media mdvertising companies, Odyssey Mobile Interaction, and is interested in all new developments in this sector. Darren has an honours degree in Electronic and Electrical Engineering from University of Wales, College Swansea.