mark cooper

Mark Cooper, CCO, AMS-IX, says:

In 1997, the Amsterdam Internet Exchange (AMS-IX) Association was founded to solve the growing problem for some Internet Service Providers (ISPs) of an overall lack of control over their Internet traffic, coupled with increased dependency on foreign exchanges for substantial connectivity in their region. Through the establishment of this innovative Internet Exchange in Amsterdam, the Netherlands, ISPs and other type of Internet-related companies were able to obtain an affordable and transparent structure. Nowadays, AMS-IX has grown and evolved to form new subsidiaries such as AMS-IX USA Inc. – which has given way to AMS-IX New York and AMS-IX Bay Area – expanding its mission of providing simplified connectivity across the United States and around the world through affordable, neutral and distributed Internet Exchange solutions.

In November 2013, AMS-IX’s subsidiary USA Inc. established a strategic partnership with Digital Realty, DuPont Fabros Technology, Inc., Sabey Data Centers and 325 Hudson to build and operate a distributed Internet Exchange dubbed AMS-IX New York. Building on the success of its proven business model in Amsterdam and New York, AMS-IX currently has established a Point of Presence (PoP) in Digital Realty’s 365 Main Street facility in San Francisco, expanding its partnership with Digital Realty. Utilizing this business model, the 12 AMS-IX PoPs in Amsterdam serve nearly 700 connected parties and boast a peak Internet traffic rate of almost 3 Tb/s, making it the world’s largest Internet connectivity hub.

AMS-IX Bay Area will bring tremendous value to the interconnection market in the San Francisco/San Jose region, offering an affordable and highly distributed Internet Exchange platform. AMS-IX empowers companies through the generation of a regional hub distributed over multiple colocation facilities, as well as through providing increasingly reliable, efficient and simple exchange of Internet traffic. Additionally, its partnership with Digital Realty will allow AMS-IX to provide business customers access to reliable, fast and cost-effective Internet peering services within a stable and secure interconnection facility in the heart of San Francisco. Digital Realty’s data center clients are privy to enhanced connectivity, extended reach and reduced latency and transit costs by peering directly with AMS-IX Bay Area. Through its globally proven model, AMS-IX is poised to attract new businesses in the Bay Area, stimulating economic growth throughout the region.

AMS-IX maintains a strong commitment to the Open-IX Association’s mission of improving IX performance by developing criteria and methods of measurement for data transfer and physical connectivity to reduce the complexity that restricts interconnection in fragmented markets.  Similar to its Internet Exchange in New York, AMS-IX’s newest Bay Area PoP will be OIX-1 (IXP Technical Standards) compliant, ensuring the absolute highest technical and operational standards for Internet Exchanges. AMS-IX has a vested interest in the OIX mission, realizing the value of uniform and cost-efficient standards of performance for worldwide connectivity.

Its steadfast commitment to these standards, compounded by a critical partnership with Digital Realty, has positioned AMS-IX USA as a key player in the US Internet Exchange market.  Encouraging the development of a European model of neutral and distributed Internet Exchange to reduce IP interconnection and associated costs, AMS-IX will leave users with a highly affordable and transparent connectivity structure, making interconnectivity faster, simpler and more effective than ever before.

To learn more about AMS-IX and its Internet Exchange solutions, stop by booth #12 at Capacity North America September 11 and 12.

For further information about AMS-IX and its mission for neutral and distributed Internet Exchanges, visit and

For further information about Digital Realty visit