Data Center POST had the opportunity to connect with Jean-François Berche, the Chief Technology Officer at GreenScale, who is guiding the company’s technological vision towards infrastructure that is scalable, efficient, and above all, sustainable. He focuses on developing data centres capable of supporting the complex needs of AI-driven workloads, while ensuring GreenScale leads in technology integration within the energy ecosystem.
Jean-François previously held senior roles at Microsoft and AWS, where he was instrumental in expanding the cloud infrastructure to meet the growing demands of AI. His extensive work in site selection, colocation, and cloud region expansion at Microsoft and AWS positions him to drive GreenScale’s technological capabilities to the pinnacle of what is possible.
His passion for sustainability in technology is well-aligned with GreenScale’s mission. Outside of work, Jean-François remains committed to exploring how technology can positively impact society through sustainable and innovative practices. The interview information below has been summarized to provide readers with clarity into who GreenScale is, what they do and the problems they are solving in the industry.
What does GreenScale do?
GreenScale is a sustainable data centre platform redefining the future of sustainable digital infrastructure across Europe’s expanding data centre markets.
What problems does GreenScale solve in the market?
As demand for high-performance AI and cloud workloads accelerates, power availability, grid constraints, and environmental impact have become critical bottlenecks. At GreenScale, we are developing a sustainable data centre platform that positively contributes to the grid, local communities, and the wider energy ecosystem. We provide access to long-term power scalability, combined with deep local relationships with grid utilities and local communities, to enable customers to grow compute capacity quickly, efficiently, and responsibly.
What are GreenScale’s core products or services?
Digital infrastructure
What markets do you serve?
We’re developing data centres in Europe, with plans for international expansion.
What challenges does the global digital infrastructure industry face today?
The global digital infrastructure industry faces the challenge of scaling AI and cloud capacity amid constrained power availability, grid limitations, and growing environmental concerns.
How is GreenScale adapting to these challenges?
Sustainability at GreenScale starts with site selection. By focusing on new power-rich regions such as Norway, where hydropower is abundant, and Derry/Londonderry, where strong wind resources support renewable energy generation, we secure clean, scalable energy from the outset. Working closely with local utilities allows us to contribute positively to the grid while accelerating speed to deployment and enabling responsible, long-term growth for digital infrastructure.
What are GreenScale’s key differentiators?
GreenScale’s key differentiators lie in our ability to deliver at speed while maintaining a strong sustainability focus. We prioritise rapid deployment through strategic partnerships, including our recently announced collaboration with Vertiv, and by building in new power-rich markets that support long-term scalability. Our platform is underpinned by a deep commitment to ESG and led by a team with over 100 years of combined industry experience, enabling us to execute reliably in a rapidly evolving market.
What upcoming industry events will you be attending?
PTC, NVIDIA GTC, DCAC, Data Centre Expo, Data Centre World London, Datacloud Global Congress and many more!
Do you have any recent news you would like us to highlight?
Where can our readers learn more about GreenScale?
Readers can learn more on our company website, www.greenscaledc.com.
How can our readers contact GreenScale?
You can contact us through our website, www.greenscaledc.com/contact.
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