– Joanna Styczen, spokesperson for iMPR, says:
A community of data center providers, network providers, and bandwidth consumers, the Open-IX (OIX) Association was formed with one central mission—to join these various stakeholders together to work toward the goal of providing fair, reasonable, and non-discriminatory standards for Internet connectivity, resiliency, security, and cost. To further its strategic efforts, Open-IX has teamed with iMPR, a leading independent public relations and integrated marketing communication services company, to oversee its PR and marketing campaigns.
As part of the strategic partnership, iMPR will oversee all aspects of the company’s media outreach, including the review and development of messages, press releases, marketing collateral and other go-to-market materials. In addition, iMPR will help manage Open-IX’s social media efforts and campaigns program, among other things. Thanks to this partnership, Open-IX will be able to more expediently spread the word about its core messaging and value proposition and, in so doing, better the marketplace and level the playing field for all.
Founded with the goal of creating organizational standards surrounding the Internet, Open-IX is comprised of a group of individuals immersed in the content, cloud, network, and data center industries. The group is also made up of consumers who are driving an open discussion on neutral network exchange points in the United States, with the end goal of creating beneficial industry standards. Membership is open to any interested individual, data center operator, or Internet exchange operator.
iMPR supports companies with a variety of integrated marketing efforts from content development to strategic communications to product marketing. The company is all about driving results, employing a holistic and integrated marketing approach to each and every venture.
open:IX is an internet community derived effort to improve the landscape of internet peering and interconnect in the United States. By creating the open:IX framework, we create an organized and deliberate effort to foster change efficiently, rapidly and in partnership with the data center and IX community.
To learn more about Open-IX and its mission statement, email info@open-ix.org.
For more information on how iMPR can help your business expand its marketing reach, visit www.imillerpr.com or email info@imillerpr.com.
