Originally posted to Forbes

Marketing pros can tell you that using visual elements in marketing requires an understanding of balance. Too much imagery makes a design look busy, yet too much use of white space leaves the content lacking in some critical way.

The happy balance draws the reader’s eyes to the relevant images while simultaneously communicating a message. Other elements can help to direct the reader to the right place to look. When it all comes together, it can turn a mediocre piece of content into something spectacular.

To help, 13 members of Forbes Agency Council provide their professional suggestions to businesses that are looking to include visual elements within their marketing.

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