A2P SMS Messaging
– Joanna Styczen, spokesperson for iMPR, says:
Application-to-mobile messaging has seen rapid growth over the past five years, with Juniper Research predicting the technology to overtake person-to-person messaging by 2018, being worth more than $60B. Ovum estimates that A2P SMS messaging will grow at a Compound Annual Growth Rate (CAGR) of 6% from 2013-2017, with operators and third-party service providers launching various services that utilize A2P SMS for service initiation, control, or monitoring.
What is driving the growth of the A2P SMS market? According to a trend report published by Global Industry Analysts, Inc., it is the rising popularity of mobile marketing, increased mobile subscriptions, the widespread utilization of SMS with mobisites, and growing use of A2P messaging in business communication.
OzHosting.com, a pioneer in Australia’s cloud hosting market, recently teamed with leading cloud-based mobile messaging Software-as-a-Service (SaaS) provider Bulletin and Parallels to offer innovative mobile messaging and Over-the-Top (OTT) services to OzHosting.com’s business customers. The partnership provides OzHosting.com with a feature-rich, easy-to-use, cross-platform messaging service, enabling its customers to communicate instantly with their end-users via SMS, email or web browser.
A global leader in hosting and cloud services enablement and cross platform solutions, Parallels’ built-in support for Parallels APS enables OzHosting.com to provide Bulletin Messenger suite for seamless integration into its cloud delivery systems, while Parallels Automation streamlines business functions and back-end operations.
Bulletin delivers easy-to-use, carrier-grade SaaS solutions as well as back- and front-end messaging capability to major wireless carriers, enterprises and Fortune 500 companies across the globe. For more information about Bulletin, please visit http://info.bulletin.net/bulletin-for-pa.
